Case Study Supply Chain Management - 3763 Words

BA628 - OPERATIONS AND SUPPLY CHAIN TERM PAPER: DELL– SUPPLY CHAIN STUDY SRUJANA SACHIDANANDA KHOT RedID: 818471037 DATE: 4/27/2015 EXECUTIVE SUMMARY Dell is well known for its uniqueness and the innovativeness in its supply chain. They were the pioneers for selling the PC at the cheaper rates. They ranked 2nd in the computer distributors. The benchmark of their successful company was because of their unique Supply Chain Management which used the ‘Built – to – order’ and ‘Direct Sale Strategies’. Supply chain management plays a vital role in any organization to increase the customer satisfaction and also to maintain the competitive advantage in the market. In case of the Dell, it uses ‘Dell Direct’ model. In this model there is no†¦show more content†¦Earlier Dell didn’t manufacture any of the parts on its own. It mainly dealt with assembling the right products. It provides IT solutions and services along with the recovery of the asset, financing, infrastructure consulting, support, system integration and training. Dell is a worldwide company and has about 108,800 employees in over 180 countries. (According to 2013). It provides about 400,000 solutions in the classrooms worldwide. It is also No 1 healthcare IT service provider. It has over 3.5 million connection on the social web communities of the company. Dell was successful because of the great customer service it offered, it expanded globally. Financially also it gained a lot of growth because of being unique for the work it did. Most of the things about the needs of the companies for production, demands and forecasting is done with the analysis done by the IT sector. So it plays a vital role today. Dell experienced decline in the sales of their PC market as the demands of the market changed. It derived most of its revenue from the sales of the PC or from the products like monitors, displays, televisions etc. Hence, they were in bad scenario financially. So CEO, Michael Dell decided to go private and take help from the Silver Lake Venture Capitalist. He thought about the long term improvement for the company. Initially they may experience high expenses for operating cost. In long term in will be beneficial and it may provide opportunity for Dell to getShow MoreRelatedSupply Chain Management : Case Study869 Words   |  4 PagesMicroeconomics 25 March 2015 Supply Chain Management Tom Greening once said, All management begins with planning† (Tom Greening). Those who study and research supply chain management will agree that the aforementioned quote holds true in their field. Companies looking to reduce their costs and better their customer service often look to implement supply chain management. In order to effectively execute successful supply chain management one must acknowledge the importance of demand management, communicationRead MoreCase Study : Supply Chain Management1182 Words   |  5 PagesSupply chain management is currently an important aspect in Management Information System. So much technology and brainpower have been used to improve the performance. In this decade electronic data interchange has made the process flexible, automatic warehousing and rapid logistics. Every organizations are trying to make their supply chain management more accurate using quick response, efficient customer response, mass customization, lean and agile manufa cturing. (Fisher, 1997) Value and rate ofRead MoreCase Study : Supply Chain Management1028 Words   |  5 PagesSUPPLY CHAIN MANAGEMENT IN RETIAL INDUSTRY: CONCEPTS, STRATEGIES AND WALMART CASE STUDY Mian Wang CID: 01090728 Imperial College Business School, MSc Management ABSTRACT With the rapid increase of operation cost and fast development of E-commence in today’s retail industry, traditional operation management models are antiquated. Companies attempt to enhance competitive capacity through management innovation, and an increasing amount of attention is paid to their supply chain management forRead MoreCase Study : Supply Chain Management1925 Words   |  8 Pagesimportant role in the Supply Chain Management sector of business, and majority of the companies involved in Supply Chain Management have adopted new and improve technologies to gain a competitive edge, and become leaders within their industry. Supply Chain Management has become one of the leading industries in business. Companies recognized that in order to get their products to retailers and consumers on a timely manner they have to implement successful Supply Chain Management strategies. CompaniesRead MoreCase Study : Supply Chain Management3682 Words   |  15 Pages Strategic Supply Chain Management Mini Project Report Study of Supply Chain Management in Jewellery Industry of India Submitted by: Bhawana Saraf (2014PGP104) Prakhar Nagori (2014PGP121) Raghav Bhatnagar (2014PGP124) Vinay Jain (2014PGP142) Yashvardhan Kabra (2014PGP143) Title: A study of contemporary trends in supply chain management in Jewellery industry in India. Introduction: Jewellery Market of India India s gems and jewellery industry had a market size of Rs 251,000 crore (US$ 40Read MoreCase Study : Supply Chain Management1151 Words   |  5 Pages Supply chain management The three major phases of the production network, acquisition, generation and circulation, have been overseen freely, cushioned by extensive inventories. Expanding focused weights, and business globalization are constraining firms to create supply chains that can rapidly react to client needs. To stay focused, these organizations must decrease working expenses while persistently enhancing client administration. With late advances in correspondences and data innovation, andRead MoreCase Study : Supply Chain Management1344 Words   |  6 PagesTo succeed in today’s competitive markets companies must learn to align their supply chains with the demand of the markets they serve. Supply chain performance is now a distinct competitive advantage for companies who excel in this area. Supply Chain Management(SCM) is defined as a set of approached utilized to efficiently integrate suppliers, manufacturers, warehouses and stores, so that merchandise is produced and distributed at the right quantities to the right locations and at the time in orderRead MoreCase Study : Supply Chain Management1040 Words   |  5 PagesSupply Chain Management covers a broad spectrum of jobs and responsibilities. It deals with the production, transportation, and distributions of goods. (National Career Service) The purpose of a supply chain manager is to make sure that these processes are done and documented correctly in an efficient manner. (Rutgers) An interview with a Distribution Manager at Kelloggs provided some insight on how their company does things. They have everything well organized in a way to streamline production processesRead MoreCase Study : Supply Chain Management943 Words   |  4 PagesWhen supply chain managers are brought together it is the common goal to focus on the process of getting the consumers product though the forward supply chain as quick and efficiently as possible. However, there is a need to focus on the scope of the returns process too. â€Å"Companies can no longer afford to treat reverse logistics management as an afterthought. It needs to be a core capability within the supply chain organization. For years, most shippers paid little attention to returns† (DowlatshahiRead MoreCase Study : Supply Chain Management1004 Words   |  5 PagesDiary Flat Highway, Albany, Auckland – 0632. Assignment – 2 Supply chain optimisation Introduction A supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There